KATHERINE LU • PRODUCT DESIGN
  • Design
    • Onboarding for Conversion
    • Stockhaus, a PWA
    • Taco Bell
    • Adobe Creative Jam
  • About
Picture

I'm Katherine.
​0
→1 Designer and Master's student in Paris.

I'm currently a Lead Product Designer at Germ DM, an e2ee messaging app, where I design messaging and social features from scratch with my incredible team. I foster collaboration and use data in the continuous pursuit of user-forward solutions.

My sources of joy are building community, sharing my personal experiences on Substack, and creating memorable experiences, whether that be digital or in-person.


✉️ Want to talk? Reach out!
Picture
Onboarding Journey and Conversion
We improved conversion from landing page to free trial by following data, creating hypotheses, and user testing.
Take a look
Picture
Design Workshop at Immobilienscout24
I designed and facilitated a 2-day workshop between five product squads on a cross-functional project for our B2C tool.
Read on Medium.com
Picture
Stockhaus, Site and PWA Design
End-to-end design from IA, UX writing, user experience, visual design, and testing.
Take a Look
Picture
Taco Bell Checkout Optimization
Update tacobell.com's checkout process so customers can have a seamless and clear experience.
Take a look
Picture
Adobe Creative Jam
Weekend dedicated to addressing a project brief from Chan Zuckerberg Initiative.
Take a look

Other Work and Projects

Picture

My Articles on Design

Featured on design publications including UX Collective, Design Warp, and Bootcamp.
Picture

100 Day UI Challenge

Daily exercises on Dribbble to experiment with UI and color.
Picture

UX Writing Challenge

15 Days of writing prompts from Daily UX Writing.
  • Design
    • Onboarding for Conversion
    • Stockhaus, a PWA
    • Taco Bell
    • Adobe Creative Jam
  • About