Addressing supply chain during Covid
We designed an e-commerce marketplace that connects small retailers to buy consumer package goods in bulk.
People scrambled to respond to the Covid pandemic, drastically changing their consumer habits. The shift in purchasing patterns negatively impacted the supply chain of major distributors. Suddenly, major consumer packagers had slow-moving products that they couldn’t find shelf space for. Matt Hildesheim and Devon Edmonds wanted a way to give new life to the millions of CPGs that were left unsold by connecting retailers to unsold inventory.
Not only does Stockhaus redistribute excess inventory into the hands of mom and pop shops, it also provides a supply chain management solution. We needed to ensure that the platform was clear in its writing and communicated the “buyer’s club” aspect of Stockhaus. A focus on clean design and user feedback was integral in the design process.
Stockhaus allows distributors and small businesses to add their names to products through a “commit to purchase” at a minimum fixed quantity.
Customers work together by pooling their demand and capital in a bid to purchase case and pallet quantities of goods from major CPGs at prices they normally do not have access to.
Once the item reaches the minimum amount needed to go live, then anyone is welcome to purchase the item while the sale is still active and the products are still available.
Designing for the Customer in Mind
Products listings include a variety of information that are relevant to our user group.
First off, two prices are included: the price per case, as well as the individual wholesale price. The latter is important in that buyers can immediately calculate markup per item. It was also important for the website to be transparent about the quantity left.